LPL's Robert Moore makes his next moves -- and this time Joan Khoury is out
As LPL seeks its voice as a corporation, the company will go a new direction for marketing with reently hired Morgan Stanley and Russell Investments talent
Stephen Winks
If LPL sticks to its new focus on client service and process it will be an absolute home run as the major firms on Wall Street have bet the farm on selling advice “PRODUCTS” and not developing the processes (asset/liabiity study, investment policy, portfolio construction, monitoring and management authenticated by statute), technology, work flow management which would make advice safe, scalable, easy to execute and manage as a high margin business at the advisor level. If LPL gives the advisor control over their value proposition, cost structure, margins and professional standing at lower cost to the consumer and higher compensation than brokers selling inferior advice products under a suitability standard, they will transform the entire industry.
This is not a marketing issue but an issue of substance requiring technical competency and advanced technology.
The biggest inhibitor to innovation in broker/dealers has been a sales culture which largely does not understand that products don’t add value, it is what you do with products, or process, that adds value.
If LPL can pull this off, so that it is clear that it is clear it is not possible to add value through a series of disjointed unrelated (expensive packaged products) transactions—the consumer will finally discover advisors are the route to lower cost, better performance, accountability and responsibility for recommendations—presently not acknowledged or supported by the conventional brokerage format.
Is it possible that we actually have a firm in LPL that will support expert authenticated professional standing ?
SCW
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As RIA M&A continues to go ballistic, Gladstone Group makes consultant out of Derek Bruton -- with an 'enterprise' wrinkle
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Three months after Larry Roth's SPAC steps in, Derek Bruton steps down as Kingswood US CEO and eyes next move in July with no Kingswood successor in sight
The former LPLer's three-year stint began with Chalice in San Diego and ended with lead role in a British roll-up later swallowed by an investment firm headed by former Cetera CEO Roth.
March 30, 2021 at 8:00 PM
How a white senior vice president at an LPL OSJ came to hire a former black minister as recruiter despite the latter's pledge to make it 'uncomfortable' at times
Rob Sandrew hit it off with Keith L. Frasier, willing to speak up on racial and racial justice issues, who also checks all the boxes for attracting talent and assets at a firm that recruited $2 billion last year
August 19, 2020 at 2:18 AM
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LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold