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Brooke Southall

A native Mainer, Brooke founded RIABiz 13 years ago because he wanted to write for an editor demanding articles get past syrupy quotation, satanic jargon and the Wall Street framing of how financial advice gets sold. He spends his days now in California writing, editing and coaching writers. He lives on a houseboat, works in an office and juggles calls across the five time zones and four countries his small team works. He's out to prove an economic major can make a living as a journalist and that articles need not be a loss leader if they are written well and geared to an intelligent readership.

Articles written by Brooke Southall


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Tim White: 'It's the year of the RFP.'
April 17, 2025 at 3:21 AM

Salim Ramji: Will bring long-term benefits of public and private markets to even more investors.

Vanguard and Blackstone disclose joint 'initiative' to bring alts to mass investors after private 'talks' leak months ahead of planned news release

The 'culture clash' collaboration of the kings of two different markets could be a good high-net-worth retail strategy for each -- but they have serious stuff to work out.

April 16, 2025 at 2:02 AM

[Left to right: Scott Bessent, Chuck Schwab and Donald Trump: Charles Schwab has been waiting for 40 years for what Trump did over the last month.

Chuck Schwab stands at Trump's side (literally) and wins President's praise for supporting policies amid tariff fallout, while Schwab's chief investment strategist raises red flags

Schwab co-chair intersects with Trump on policy, business [and golf,] while the company's chief investment officer Liz Ann Sonders has little good to say about government policies right now

April 12, 2025 at 12:55 AM

Jonathan Craig: Schwab serves more than a million multimillionaire investors.

Schwab finally launches alts to retail investors with $5 million, five years after initial iCapital deal, but just seven days before its CEO faces Wall Street

The Westlake, Texas brokerage expresses urgency because 66% of retail assets are now high-net-worth -- with more than a million millionaires.

April 11, 2025 at 1:33 AM

Christian Hoffmann: We’re still not out of the woods.

Never mind near 10% S&P 500 snapback, the Trump tariff war baked in 'enormous wealth destruction,' and it's hardly 'over,' asset managers say

Today is so much better than yesterday after stocks rallied on a tariff 'pause,' but it is still a very bad situation; the damage assessment is just starting.

April 10, 2025 at 2:34 AM

Herb Morgan: '“No Cantor owner, partner or employee has ever tried to influence my macro views of the world.”

Cantor Fitzgerald IA CIO sends midday letter to RIAs with take that reassures on tariffs, and he assures reporter that any aligment with Howard Lutnick is coincidental

The note arrived in email boxes after the market collapsed 5% today and explains tariffs were needed and negative effects should be 'very' short in duration

April 4, 2025 at 12:57 AM

Rich Steinmeier (left) and Wayne Bloom both need Commonwealth to succeed as a standalone brand.

Commonwealth and LPL CEOs are determined to share bright future after black swan HR event unlocked the opportunity

Wayne Bloom and Rich Steinmeier both faced hard math after Dan Arnold's shock firing as LPL CEO, but then the numbers started to add up

April 3, 2025 at 1:44 AM

Rich Steinmeier: Commonwealth is respected throughout our industry as a standard-bearer for service excellence.
April 1, 2025 at 12:55 AM

Shirl Penney: RIAs will use other Goldman Sachs services more immediately.

Goldman Sachs custody unit gets coveted foothold with Dynasty Financial, but no assets yet in a move that still threatens Schwab and Fidelity, recruiter says

Dynasty has 57 high-end RIAs and $100 billion-plus of AUA with sophisticated clients who can use the investment bank's services.

March 28, 2025 at 2:47 AM

Eliza De Pardo: PR firepower is essential now and over the coming decade.

AssetMark takes on 72% financial advisor flameout rate, which is both worse and not as bad as it sounds for RIA 'entrants,' says Eliza DePardo

The $116-billion TAMP has a new CEO, a new owner, bought Morningstar's turnkey assets and now will tackle a quasi-existential RIA concern.

March 25, 2025 at 1:35 AM

Eden Ovadia (center) with Victoria Toli (right) and Theodore Jansen: I see the proof in the pudding every day.

Ten month-old New York City startup uses artificial intelligence to gin up RIA leads and reel in immediate success

Eden Ovadia was a 25-year-old BCG consultant presented with a task that she turned into a rare, successful RIA artificial intelligence venture.

March 18, 2025 at 1:44 AM

Sumanth Sukumar: The market is ripe for disruption.

Fresh off layoffs, Altruist nabs Coinbase CTO and is hiring like crazy, driven and guided by fresh Robinhood-TradePMR threat, ex-Altruist staffer says

The Culver City, Calif., RIA custodian got Sumanth Sukumar, also formerly of Uber and Facebook, with an eye on supplanting Schwab in its former HQ city.

March 13, 2025 at 3:05 AM

Matt Middleton: I think there's already too many events in the [RIA] industry.

Matt Middleton co-founds 'Mint,' which starts virtually as his Future Proof event ends in LA, using the festival set-up, taking the same playbook and getting Anthony Scaramucci to keynote

The crypto and blockchain trade show piggybacks on Huntington Beach city contracts, hotel arrangements and outside shelters -- to establish a cryptocurrency mega-event starting four days later with a 'proven' outdoor concept.

March 12, 2025 at 4:59 AM

Rich Steinmeier: We want go toe-to-toe with Morgan Stanley.

LPL will go 'toe-to-toe' with Morgan Stanley, 'launch a brand campaign,' to boost 'LPL' brand, after filing S-3 to rapidly raise up to $4 billion as needed

CEO Rich Steinmeier confides to Louis Diamond on a podcast he will upgrade banking, subject matter expertise and UHNW products -- namely alts, and admits envy toward Commonwealth and Morgan Stanley.

March 11, 2025 at 1:56 AM

This photo appears on BlackRock's talent page along with the proclamation: 'We take deliberate steps to reach top talent.'

BlackRock, Goldman Sachs will curtail DEI HR outreach to comport with new Trump executive order, but neither signals they want to abandon diverse workforce

The world's larget asset manager will subtract racial and gender targets for job interviews but will find new ways to hire candidates that head off 'groupthink.'

March 5, 2025 at 3:20 AM

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