Articles written by Guest Columnist Jason Lahita
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Jason Lahita explains what it means to be true to yourself by stepping aside from FiComm, his booming pr and marketing firm, to rediscover his true passion
Perhaps the best-known RIA PR person out there, Jason Lahita built a firm that grew too big to allow him to do what he loved best--getting in the trenches and crafting campaigns.
September 13, 2018 at 9:12 PM
eMoney -- with an immense Fidelity presence -- pulls out stops to debut RIA robo AMP, which shared buzz bandwidth with Envestnet M&A
The Radnor, Pa.-based software firm drew 800 attendees with advisors knowing they'd get sun, fun and Mike Durbin thrown in for good measure
October 4, 2017 at 9:10 PM
What I experienced as a passenger in LAX when the bullets started to fly
The reality sunk in more as I stood with a TSA agent with blood on his ankle
November 2, 2013 at 7:01 AM
How my experiences with RIA pioneers, and the love of my mother, inspired me to a different breakaway story
Jason Lahita had mentoring from Joe Duran, Ron Carson and Mindy Diamond but his mother's early onset dementia gave him the final nudge to take a risk
February 18, 2013 at 8:36 PM
How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall
Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser
May 23, 2012 at 3:01 AM
Opinion: How Goldman Sachs exposed its jaw to a massive PR blow from The New York Times' op-ed page
The investment banking giant showed reporters little respect for years, and bringing on a new communications chief came a little too late
March 19, 2012 at 4:37 PM
The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad
You too can reach the PR mountaintop and weather bad press by following Gross' example -- here's how
January 11, 2012 at 4:01 AM
Your public relations horror story: It's not as grim as you think
News cycles are fleeting so pick your battles wisely