How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall
Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser
Elmer Rich III
The Chase loss is a symptom of a problem — not the problem. Idealistic as it may seem, some resources spent against the long-term problem could help the PR firm’s client (Chase) as well. Engaging in a public dialog around the problem would seem a productive PR strategy as well.
That is easy to dismiss as idealistic but it may deliver hard value as well. — bit longer term however.
Dodging a bullet is a good thing, stopping being shot at is good too.
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