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How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser

Author Guest Columnist Jason Lahita May 23, 2012 at 3:01 AM
1 Comment
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Jason Lahita: Words like "egregious," "sloppiness," and "stupid" were used ... by Jamie Dimon.

Jason Lahita

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Jamie Dimon


Elmer Rich III

Elmer Rich III

May 23, 2012 — 5:12 PM

The Chase loss is a symptom of a problem — not the problem. Idealistic as it may seem, some resources spent against the long-term problem could help the PR firm’s client (Chase) as well. Engaging in a public dialog around the problem would seem a productive PR strategy as well.

That is easy to dismiss as idealistic but it may deliver hard value as well. — bit longer term however.

Dodging a bullet is a good thing, stopping being shot at is good too.


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FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO



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