After serial poaches of five fellow (now ex) DFA execs, Eduardo Repetto launches Avantis ETFs and pumps life into American Century
The former Dimensional Fund Advisors CEO now has 20 dedicated staff, five ETFs and hybrid vigor born of Missouri cash and LA intellectual culture
Author Brooke Southall October 29, 2019 at 3:48 AM
Jim Starcev
October 30, 2019 — 7:51 PM
A minor correction that does seem to confuse a lot of people. I am assuming the "Kansas cash" is the investment from American Century. American Century is in Missouri, not Kansas. So I think it should say Missouri cash. Since Kansas City is pretty much evenly divided between the two states (American Century, DST are in Missouri, Creative Planning and Mariner are in Kansas as an example) it does create a lot of confusion.
brooke
October 30, 2019 — 7:53 PM
Local knowledge! :) Thanks, Jim.
Brian Murphy
October 30, 2019 — 11:25 PM
First off, I respect the entrepreneurial spirit behind the Avantis effort. Hope more startups jump into the fray. However, the product game is over. Vanguard and BlackRock won those.
Any other fund management company should be questioning how they compete in the future, and I suppose that's what American Century is doing with this investment - but again, they've missed the boat.
Think bigger picture people! The next game (area of focus) is up the value chain, not at the product level, but at the personal financial solutions level. I'm amazed that not one mutual fund company has yet to figure this out...simply astonishing IMO.
Good luck on this initiative nonetheless!
