With BlackRock ahead and blue ocean behind, LPL finds its robo comfort zone
With the 150 basis-point-plus price of Guided Wealth Portfolios, LPL's robo plan doesn't look so robo, except for the onboarding
Stephen Winks
LPL is caught in between a brokerage and advisory business model which serves neither well. A low cost, high value added advisory business model is at odds with a high cost low value added brokerage business model. To reconcile the differences means fees must come way down and the use of advanced technology to greatly enhance and advance the advisory services value proposition will reorder the industry around the consumer’s best interest. This is the free market at work. All likely viewed by b/ds as heresy.
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Related Moves
Christa Carone, an ex-Fidelity and Xerox marketing whiz, steps onto a slippery slope at LPL with a daunting task -- to consolidate a NASCAR size brand portfolio... or not?
With no CMO since August, the chief marketing officer will play catch up for a company still hungry to buy more branded B2B and B2C players.
April 2, 2024 at 1:28 AM
How a white senior vice president at an LPL OSJ came to hire a former black minister as recruiter despite the latter's pledge to make it 'uncomfortable' at times
Rob Sandrew hit it off with Keith L. Frasier, willing to speak up on racial and racial justice issues, who also checks all the boxes for attracting talent and assets at a firm that recruited $2 billion last year
August 19, 2020 at 2:18 AM
His days of playing defense done, Jeff Concepcion pinches pennies then poaches a Fidelity and Schwab veteran to execute grab for next $6 billion of AUA at Stratos
Lou Camacho will pursue goal of $600 million a quarter in new assets on behalf of OSJ that wants much more inorganic growth
October 5, 2018 at 7:40 PM
LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold
Private Advisor Group
Specialized Breakaway Service
Top Executive: Frank Smith, Chief Executive Officer
