How Barron’s 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media mavens wonder if the under-40s will accept it, notice it or have enough money to act on it

Author Janice Kirkel November 16, 2016 at 9:21 PM

2 Comments

The staff of 'Next' hopes to capture hearts and wallets of HNW-hopeful millennials. ((Photo credit: Gary Spector for Barrron's)

Women of Wealth Management

Amanda Steinberg

April Rudin

Ed Finn

Fidelity

Barron's

DailyWorth

WorthFM

The Rudin Group

Gerard Baker

Kevin Starkey

November 18, 2016 — 4:27 PM

Thanks for putting out an article about a reality many of us have grown frustrated by as we search for meaningful content! It has become so challenging to find, non-political, non-advertiser swayed articles from sites that were once solid sources of relatively unbiased news.

Stephen Winks

November 18, 2016 — 7:21 PM

The Wall Street Journal deriving 55% of its revenue from online sources tells us quite a bit about where sales and marketing are headed as the industry moves from transactions to individualized advisory services. The marketplace is telling us that products don't add vale, it is what you do with products, or prudent process, that adds the value. Not many product vendors or b/ds .are focused on portfolio construction--yet that is the future. Market leadership is in great demand and it will not look like anything we have seen before. SCW

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Mentioned in this article:

The Rudin Group
Marketing & Public Relations
Top Executive: April Rudin