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Articles tagged "Gerard Baker"


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The staff of 'Next' hopes to capture hearts and wallets of HNW-hopeful millennials. ((Photo credit: Gary Spector for Barrron's)

How Barron’s 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media mavens wonder if the under-40s will accept it, notice it or have enough money to act on it

November 16, 2016 at 9:21 PM

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