Envestnet stock skidded 35% -- so will it force a rethinking of the Yodlee deal?
The Chicago-based outsourcer's bid to increase shareholder value hazards a counterproductive outcome
Stephen Winks
In order to add value a recommendation must be evaluated in the context of its impact on all the client’s holdings as a whole. Otherwise it is not possible to determine whether a recommendation increased return, reduced risk or enhanced the tax efficiency, liquidity or cost structure of the portfolio as a whole—not possible win in brokerage compliance protocol, a point missed by media and financial analyst. Yodlee simply positions Envestnet and Yodlee users in a very dynamic space where extraordinary innovations are advanced in providing individualized advice (fiduciary counsel). This is a major development in the evolution of advisory services not just because of the Yodlee technical capabilities but because of the collaborative innovation made possible by Envestnet in advisory services. This leadership is difficult to achieve as a contractor, it requires ownership. There is indeed pressure on Envestnet to innovate beyond status quo, there s extraordinary power in bringing expert authenticated fiduciary standing within the reach of all who wish to act in their client’s best interest. Even if innovation is one step at a time—there is the promise that Envestnet will greatly enhance advisory services beyond a commission sales orientation which has plagued the professional standing of brokers when rendering advice..
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Stephen Winks
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Envestnet Inc
TAMP
Top Executive: Jud Bergman