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LPL shows flashes of its new image at Financial Masters 2013

Mark Casady talked up a more 'personal' approach and Robert Moore suggests an increased focus on the high net worth market

Author Guest Columnist Joan Khoury March 19, 2013 at 7:34 PM
2 Comments
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Andy Kalbaugh and Derek Bruton do a takeoff of an ESPN sports show called “Pardon the Interruption.”

Conferences


Elmer Rich III

Elmer Rich III

May 20, 2013 — 7:55 PM

Sounds like a very smooth promotional set of presentations to institutional investors. Good job that. So this sounds like a well organized and funded strategy for our market. Doesn’t seem like any important area is left out. Will be interesting to see the results.

Wonder what/where “...the richer areas of the brain…” are? We question whether marketing speak is appropriate for B2B and financial services, e.g. notions of brand, consumer feedback, etc. — financial services are about as far away from “soap” as anyone can get.

Anony Muss

Anony Muss

March 5, 2014 — 11:32 PM

Those guys must be selling a lot of high-commisssion insurance….


Related Moves

April 26, 2024 at 2:50 AM

April 10, 2024 at 2:54 AM

Christa Carone, an ex-Fidelity and Xerox marketing whiz, steps onto a slippery slope at LPL with a daunting task -- to consolidate a NASCAR size brand portfolio... or not?

With no CMO since August, the chief marketing officer will play catch up for a company still hungry to buy more branded B2B and B2C players.

April 2, 2024 at 1:28 AM

Mark Casady is under the gun to spend his SPAC's $200 million of cash to avoid October deadline but a recent SEC filing sounds an ominous note after CEO departs

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September 29, 2022 at 1:24 AM

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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold



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