Three telling conversations about where the RIA business is headed

Your comments about the recently widowed Jane really resonated with me. I have recently developed a series of educational workshops for women so that they can improve their financial literacy in a no-pressure setting. My group is Financially Fluent Females (f3) . Through divorce or death many women will face sole responsibility for managing their money and many are simply unprepared and overwhelmed because it was always “handled” for them. The market meltdown has forced many to pay more attention,but ideally they should not be forced to react to crises and should be more proactive in their approach. This can be difficult since many advisors talk over their heads rather than trying to foster understanding. Additionally ,especially with widows the advisor usually had a relationship with the husband and never cultivated one with the spouse. The workshops have been gaining in popularity which has actually lead to accounts, but I also work with women on how to have more productive relationships with their current advisors. I host regular meetings locally in Sun Valley and also Portland and Seattle . Women over 50 represent a powerful demographic so advisors may want to rethink how they deal with women.

“Ed”,

I deleted your comment because when I emailed the address you left, you didn’t seem to exist. You’re welcome to post again but don’t leave a fake email. We need to have some sense that you stand behind what you write.

Brooke