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Betterment will add self-directed investing in 2025 as part of grander post-robo plan-- something co-founder Jon Stein admits is likely long overdue

CEO Sarah Levy also green-lit bridge-borrowing against investments as company moves beyond child-proof model to allow investor discretion -- and into more direct competiton with Schwab, Fidelity and Robinhood.

Author Oisin Breen April 25, 2025 at 1:02 AM
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Sarah Levy: Our plans this year are more ambitious than ever.
Brooke Southall and Keith Girard contributed to the editing of this article.

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April 8, 2025 at 1:49 AM

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The RIA firehose of news is rife with tactical moves to shore up voids, play catchup and react to a new concept of political tailwinds

January 11, 2025 at 3:01 AM

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Betterment is also bending to RIA needs • Wealthfront is in the black, thanks to cash • Altruist reveals where it makes its money • Rise, Wealthspire and Ascensus each add two executives • Compound hits $2 billion of AUM • CAIS slashes alts prices • BlackRock ups private debt sales to RIAs, through GeoWealth.

June 29, 2024 at 3:00 AM

In 'forced-evolution,' Robinhood subtracts a co-founder and pivots to credit cards to create captive sales that dried up after its phone-app trading platform and zero-commission novelty act imploded

Co-founder Baiju Bhatt exits management, but Deepak Rao is just getting started as CEO Vlad Tenev goes all in on making Robinhood a credit card company.

March 29, 2024 at 5:02 AM

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Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein



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