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In 'forced-evolution,' Robinhood subtracts a co-founder and pivots to credit cards to create captive sales that dried up after its phone-app trading platform and zero-commission novelty act imploded

Co-founder Baiju Bhatt exits management, but Deepak Rao is just getting started as CEO Vlad Tenev goes all in on making Robinhood a credit card company.

Author Oisin Breen March 29, 2024 at 5:02 AM
1 Comment
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Baiju Bhatt: 'Robinhood has been my life.'
Brooke Southall and Keith Girard contributed to the editing of this article.

People Moves

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Technology


Brian Murphy

Brian Murphy

March 29, 2024 — 7:02 PM
Just not going to move the needle. They need to rethink their consumer offerings to leverage revenues through interacting w/ other big finance players...especially if they wish to be a one-stop shop for their clients. Co-opetition, is where it's at. These one off approaches are too trivial to make a dent.

Related Moves

July 26, 2023 at 2:34 AM

Robinhood shares spike 25% after CEO Vlad Tenev finally goes back on the attack against Acorns, Fidelity, and Schwabitrade by adding their tricks and features to its quiver

Semi-commoditized by giants and upstarts alike, the Menlo Park, Calif. firm is extending trading hours and doing its own Acorns-style round-up debit card to show it's in the fight.

March 29, 2022 at 7:19 PM

Robinhood gets 'brilliant' upper manager -- and a spare CEO -- by nabbing TD Ameritrade's ex-thinkorswim top exec, hopefully to throw a lifesaver to Robinhood's sinking stock

The Menlo Park, Calif., firm nabbed Steve Quirk as first-ever chief brokerage officer to 'bridge the gap between academia and reality.'

January 6, 2022 at 10:33 PM


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