Addepar extends business model from software maker to player in the investments business -- a secretive project 10 years in the making

I don't find this surprising. When Addepar made their announcement of their AltX acquisition I was deeply involved / focused on the private investments / alt world. I rolled out the industry's first cloud native private alts platform for one of Addepar's competitors. My immediate thought was this is a logical step in their product evolution. It's hand-in-glove fit for their enterprise and UHNW clients. With the addition of Acervus BD / marketplace to Artivest acquisition a couple of years ago and soon to be addition of iCapital it just rounds it all out. Strategic moves like these will serve to distance them from their competitors. With the exception of WealthSite and Private Wealth Systems, most of Addepar's competitors do not have the level of sophistication to support management of private assets. If your core tech wasn't designed to handle private assets to begin with you have a problem. The only viable solution is subscribing to a service that has the expertise and API integration capability. Whether by tactical accident or strategic planning over the past three years, it's an expected genius move on their part. Pete Pete Giza CMO/CPO AdvisorPeak