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After RIA private equity hot-shot Genstar's $1.7 billion purchase of ugly duckling Cetera, Robert Moore plans to take on LPL--not with acquisitions, but a recruitment storm

Genstar bought a majority share in Cetera in July for a rumored $1.7 billion; now Genstar MD Tony Salewski and ex-LPL President and Cetera CEO Robert Moore have put ramping up the rep count front-and-center in their plans to turn the long-troubled IBD ugly duckling into a market giant at LPL's expense.

Author Oisin Breen August 15, 2018 at 12:35 AM
1 Comment
no description available
Tony Salewski: Cetera's ability to recruit advisors moves the needle in a way that's the most attractive to grow ... There's so much we can do at the base that M&A is not the key part of the thesis.

Barnaby Grist

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Robert Moore


Jeff Spears

Jeff Spears

August 15, 2018 — 2:41 PM
Anger + revenge + PE expertise = a viable Independent B/D 2.0. Should be fun to watch.

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See more related moves

Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold



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