'Bristling' at 'pink-it-and-shrink-it' pitfalls, Sallie Krawcheck files an ADV
Ex-Merrill Lynch chief's Ellevest will charge double the Betterment rate but with hopes of better investing for women
Andrew Ghezzi
Sorry but “women“is no longer a market niche. These days you need to be much more specific than that.
Stephen Winks
Love Sally’s research driven, facts based approach. It will take her in a different direction than convention, thus likely dispensing with many of the cultural inhibitors that prevent the brokerage format being effective in advisory services. Women as a category may not be profound as a niche, but women are far better as advisors than brokers. The breaking of the mold portends Sally as an early adopter which puts to bed the many myths of Wall Street sophistication in compelling ways that only Sally can do.
SCW
Stephen Winks
Jeff Spears
I wouldn’t bet against Sallie!
I didn’t work out so well for those who did…Pandit, Moynihan and a long list of other MEN!
Related Moves
Breen Blitz: Mercer seals Vanguard OCIO buy • Goldman[Sachs] & Cohen split • PIMCO joins ETF shift • AdvisorEngine-Schwab bond grows • Ellevest milestone • Lonsdale nets new chief • Fidelity leaks data & staff move • Collation wins RIAs • Justin Wisz returns as investor • LPL nets CMO & Tifin a CEO
OCIO sale to Mercer may be Buckley's last act • Goldman's retail lead departs • PIMCO latest to convert mutual funds • Software firm upgrades Schwab data • Krawcheck preaches wisdom of naps • Fidelity hit by data snafu, but D&I on track • New Lonsdale tech shop imminent • Vestorly founder now funding start-ups • Eight month wait for CMO ends at LPL.
