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BrightScope sees sales soar as formerly adversarial big 401(k) companies buy data about their own business

The business model of the La Jolla-based maverick evolves and triggers millions in new fee revenue and some big hires

Author Lisa Shidler April 16, 2014 at 7:58 AM
6 Comments
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Mike Alfred: If you're hoarding all of this data and won't help wholesalers to help everyone get better they won't work with you.

401(k) Stories


John Minard

John Minard

April 16, 2014 — 5:40 PM

I have been a big fan of Brightscope for three years now, and I want to encourage Mr. Alfred to pour it on!!

Stephen Winks

Stephen Winks

April 16, 2014 — 7:24 PM

Finally, an objective assessment is possible and as a consequence wholesalers are empowered in ways not possible before, which facilitates unprecedented collaboration in the client’s best interest.

This elevates the discussion of what a plan is to what it accomplishes. If gives a wholesaler a reason for being where they definitively are acting in a client’s best interest. Otherwise, the investors best interest is ignored and only the vendors self interest is served.

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