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As mutual fund wholesaler economics get squeezed, mutual fund CMOs find best new friend -- online advertising

Web banners, other digitial media, are proving cheaper, more targeted, more accountable and more digitized making them good substitutes for wholesalers to smaller accounts

Author Brooke Southall November 8, 2013 at 8:55 PM
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Pat Allen: Wholesalers will work their top 250 or so and Marketing needs to work the rest.

Pat Allen

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Jesse Mark



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