Why Frank Campanale put his E.F. Hutton dream aside to join an OSJ

As a marketer, always appreciate a good “hook” “E.F Hutton….the olde fashioned way.” Suppose all clients want to go back to old time market returns – including bonds!

First of all it was “ when e.f. Hutton speaks…... people listen” then it was Smith Barney that used “ we make money the old fashion way we earn it” so let’s get our marketing hook correct. Second of all it takes more than using an old respected name to create a wealth management business today. If it didn’t work with Hutton today ( which I am glad to see will now be a powerhouse in Canada????) what’s to say it will work with Labenthal? Best of luck!

Tough to “revive” an OLD brand. Will be interesting to watch the “revival” of Robertson Stephens.

Interesting how those lines must have been, and still are so evocative of some emotional/psychological need. Why does anyone think?

Is that an old picture, Frank? You never seem to age!

You stand corrected EF Hutton “Alum”. The correct slogan was .“When EF Hutton talks, people listen” .
After the coloring book was distributed to all the reps, the slogan changed to: “EF Hutton listens”...that unfortunately morphed into a running joke amongst the RR’s to “EF Hutton listens… to anyone offering $50/share”.
Sad but true.

I suppose we need a little gallows humor on Mondays.

Brooke

LOL Brooke. You nailed it. Gallows humor is exactly what’s exchanged between the old Hutton veterans. If you really want an ample dose of gallows humor treat yourself and read: “The fall of the house of Hutton”. I was there during those Foman-years and I can tell you there was sort of a parochial, boysclub feel to the culture of EF Hutton; from Johns’ comments, it sounds like he also was a bona-fide member…the coloring book tipped me off. I still have mine and was offered $500 (from a novelty collector, not selling though) for it just a few months ago. Sorry to hear Frank is giving up on the revival idea for now, however, I wish him good luck with his new firm.