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Unfazed by declining assets, VC-backed Covestor has another go with a new CEO and some concessions to the old-fashioned machinery of investment advice

The good news is that it has 400 clients -- up from 150 a year ago -- but can the company still be seen as primarily web-based?

Author Cecily O'Connor March 23, 2012 at 4:25 AM
9 Comments
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CEO Asheesh Advani aspires to partner Covestor with broker-dealers and institutional investors, and to expand the firm's content.

Technology


Greg V.

Greg V.

June 27, 2012 — 7:03 PM

Advani was and odd hire for Covestor having run Virgin Money into the ground losing 50 million. He has no ties to the broker dealer community and with a large falure under his belt there is little chance of him changing a conservative group like broker dealers.

Brooke Southall

Brooke Southall

June 27, 2012 — 7:16 PM

Are you sure on your facts and…

Don’t all successful entrepreneurs have a failure or two under their belts?

Greg V.

Greg V.

June 28, 2012 — 12:25 PM

I’m sure of the facts are they are that Advani stayed with a losing idea, social lending, way to long and fired may good executives who knew it. He is good at raising money but leading a company not so good.

Brett M

Brett M

July 25, 2012 — 5:31 PM

[Comment removed by admin on request. This comment was not posted by Brett M.]

<strike>As an employee I tell you it is true what has been said about Advani. No one in the copy had a clue about the direction and we couldn’t believe Virgin let him go that long. </strike>

Paul C

Paul C

September 8, 2012 — 11:44 AM

Hmmm… These comments sound like sour grapes from former employees. From a shareholder
perspective, Advani did a remarkable job as CEO of CircleLending and timing is everything. He sold the company to Virgin in 2007 before the financial meltdown, gave the early investors a great return on our money, and groups like Intel Capital and Hub Angels who sold stock to Virgin fared exceptionally well. The folks who stuck with Virgin during the recession did not fare as well but c’est la vie. Advani timed the market well and left two years before Virgin Money focused all of its capital on the UK and becoming a chartered bank. There are also some inaccuracies in the posts above – such as the assumption that the company blew through $50m. Much of that capital from Virgin was used to buy out shareholders and the company even returned cash during the recession – so now Advani can count dozens of family offices and private investors like me as his friends. It will be interesting to see what he can make happen in the investment management world.

Paul C

Paul C

September 8, 2012 — 11:44 AM

Hmmm… These comments sound like sour grapes from former employees. From a shareholder
perspective, Advani did a remarkable job as CEO of CircleLending and timing is everything. He sold the company to Virgin in 2007 before the financial meltdown, gave the early investors a great return on our money, and groups like Intel Capital and Hub Angels who sold stock to Virgin fared exceptionally well. The folks who stuck with Virgin during the recession did not fare as well but c’est la vie. Advani timed the market well and left two years before Virgin Money focused all of its capital on the UK and becoming a chartered bank. There are also some inaccuracies in the posts above – such as the assumption that the company blew through $50m. Much of that capital from Virgin was used to buy out shareholders and the company even returned cash during the recession – so now Advani can count dozens of family offices and private investors like me as his friends. It will be interesting to see what he can make happen in the investment management world.

Dan

Dan

October 16, 2012 — 5:16 PM

Paul, the comments about Advani are true, all of the Virgin 50 mil is gone and blown with him at the helm. Only 8 mil was used to buy out earlier investors and 1 mil of it went to Advani. He blew a ton of the money on an over the top office space reminicent of the dot com era.

The only reason you and others got the return on investment was so Advani could put money in his own pocket.

Brett

Brett

October 18, 2012 — 1:54 PM

This is the real Brett M. Whoever is using my name to post opinions please stop. If you have an opinion that you would like to express please use your own name and stop hiding behind other people’s names.

Tom

Tom

February 14, 2013 — 5:46 PM

What happened Brett, why the change of hart?


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