Advisors should go all-in to make PR worthwhile – otherwise, steer clear
Becoming a journalistic source takes planning, time, commitment and an enjoyment of the process
Davina K. Brewer
Some good advice that works for other industries as well. A good campaign requires a lot of time and effort, research, well-trained experts comfortable with transparency and disclosure, and absolutely requires tracking success, measurement after the 'clip’ or story. My only quibble .. this is primarily focused on media relations and IMO, PR is more than just publicity. For what it’s worth.
Melinda M. Staab
Very wise words Jason! Thanks so much for putting this out there – kudos!
Melinda M. Staab
Very wise words Jason! Thanks so much for putting this out there – kudos!
Related Moves
Known for his high 'emotional quotient,' Jason Lahita rides solo, again, as a PR guru; this time, he's selective and looking for a few good non-robots
The Los Angeles RIA PR pro is launching a company called StreetCred from a backyard outbuilding with a mindset of finding clients who click with him
September 16, 2020 at 6:00 PM
FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO
