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The folksy Kitces 'fintech map' ballooned by 265% to 485 brands over six years, a sensation sowing seeds of its own destruction, making Kitces chart two new 'maps' -- including an app

The Kitces map is wildly popular but increasingly Nascar-ized, which may not discourage further RIA software brand atomization, but has bundlers scrambling to react.

Author Oisin Breen September 27, 2024 at 12:41 AM
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Michael Kitces: The sheer volume of logos on the map [also] makes it less of a navigational aid than it used to be.
Brooke Southall and Keith Girard contributed to the editing of this article.

Technology



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Mentioned in this article:

Kitces.com
Consulting Firm
Top Executive: Michael Kitces



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