In a world of Schwab and Merrill, can the CFP Board use $36 million of ads to make planning sexy?
Goal is for consumers to see CFP mark as a Good Housekeeping seal of approval
Author Elizabeth MacBride April 15, 2011 at 2:56 PM
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Related Moves
Five RIA Doubletakes: An RIA-only law firm breaks away • Kitces launches picker of 'best of breed' RIA software bundles • Vanguard targets 2070 just as media targets TDFs • SEC fishing for RegBI Scofflaws, including RIAs • CFP appoints first African-American chair
RIA Lawyers will reject RIA custodians• Kitces Nascar montage is now interactive and helpful • Vanguard's super long TDF draws critics• SEC supply lines are stretched with new battle front • Kamila Elliot is ex-DFA, diverse and calling CFP shots
January 12, 2022 at 3:13 AM
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Certified Financial Planner Board of Standards
Association
Top Executive: Kevin Keller
